The Practices -

Experience and love for what we do

3rd-Base's partners have over 20 years in the business of product marketing, loyalty marketing, strategic consulting, project management, infrastructure implementation, knowledge transfer and development. Our consultants are all highly skilled and experienced professionals, as comfortable in front of a Board of Directors as they are with a photographer, developer or computer - skill sets you will need to make your marketing or digital strategy go as planned.

• Outsourced marketing

  The answer to the gap between ideas and action

  • 3rd-base's Outsource Marketing practice is a consultancy specializing in delivering a marketing approach that challenges a company to look inward at their marketing products and services. Clients that are willing to defy their own views will gain dramatic results by partnering with 3rd-base. Our roots in software, services and consumer product help shape tactics that are daring but not risky.

    The truth is that many marketing groups get stuck in repetitive cycles and loose the edge that initially defined their success. We thoroughly question a company's thoughts on market and product while challenging the organization to push past their comfort zone and question tactics while eliminating personal motives. Through this process the core model for strategy and tactics will evolve.

    There is no pure-play outsourced marketing model. Our clients needs range from twice a month executive strategic marketing consultation to complete outsourcing of all marketing initiatives for an individual product-line or company. The benefits are clear, when you outsource your marketing to a group dedicated to your company's mission, you regain focus on the core-competencies, product or service that positioned your business where it is today. The reduction in head-count, elimination of media bias and access to top-talent that can quickly implement all facets of marketing are recognized almost immediately.

    3rd-base is not a temp marketing agency. Our consultants and affiliates work as a part of your senior executive team to build revenue from unique or innovative products and services. We bring mature executive experience to your team without altering the org-chart or stock structure of your company.

• Strategic development & Project Consulting

  An idea isn't worth that much. It's the execution of the idea that has value

  • 3rd-base's Strategic Development & Project consulting practice focuses on mobile, web, digital content, print and brand. We are known for tackling the most complex problems in the digital media space and live for the elusive 'ahh-moment' from our clients. We truly understand digital media and its potential value to your business. Our approach is slightly unconventional yet grounded with consultants that know being a bit outside the typical allows us to avoid recommending the cliche' (or so we hope).

    Our customers and partners use 3rd-Base because our consultants:

    
    - Average over 20 years experience in digital media strategy
    - Are global experts in search engine management and online marketing
    - Understand and have developed global standards for digital media and asset management
    - Have a detailed knowledge of content strategies across vertical markets
    - Have a solid track record in Rights Management
    - Provide highly capable, experienced, consultants, designers and developers
    

    We can work with your organization to plan and implement alliance efforts, take product ideas from whiteboard to retail and create supporting programs that tie it all together.

    3rd-Base has extensive experience in media licensing, asset management, content strategy and digital technology. We have expertise available that extends from the original formation of Corbis (and other stock agencies), through the most recent strategies in mobile content. We can leverage this experience to make your engagement work.

• Technology Solutions in Digital Media, Collaboration and Convergence

  . . . and on the eighth day there was - convergence

  • 3rd-Base technology practice consists of consultants who are experts in services and solutions that focus on system design, technology consulting, software applications, and R&D in the digital media space.

    Collaborative Solutions:

    Servicing marketing, advertising and media with a focus on collaborative media based applications including workflow, web services and application integration. It's all about streamlining and improving business processes by connecting employees, business partners, customers and suppliers.

    Collaborative Software:

    Enterprise systems, knowledge management, collaborative workflow, multi-tier architecture, client/server technologies, web-based high-volume applications, application security, distributed computing, web services, and application servers.

    Convergence Solutions:

    Services that focus on content authoring, production, management and high-performance delivery of rich digital media and video across a broad array of platforms and media-capable devices. Both enterprise and consumer applications both fit into this service offering.

    Digital Media:

    Extensive knowledge of digital media management, content distribution, media search and retrieval, metadata, parsing, and indexing, image processing, image and video compression algorithms, media format conversions, digital rights management, brand asset management, high-speed media distribution protocols, broadcast quality digital video, and multicasting on digital networks.

    Enterprise Components and Application Integration Strategy:

    Enterprise solution components re-purpose, re-use, and integration. Enterprise application integration, corporate integration infrastructure analysis, technical requirements definition, design and implementation.

    Technology Due-Diligence and Audit:

    Analysis of third party products and technologies, including architecture, strategy, development and deployment processes, intellectual property etc.